igNiTE YOUR SPARK

Since SPRINT was being rebranded as a full-range activewear brand, we introduced the new logo through a three-phase rollout.

In the first phase, we launched a series of teaser creatives on Facebook, all shaped like the logo to spark curiosity. To enhance this, we updated SPRINT’s social media profile pictures, embossing the logo onto different nature-inspired backgrounds. Each design combined elements such as stone, grass, sand, rain, ice, water, electricity, and fire, symbolizing the brand’s connection to the elements and its versatility in all conditions.

In the second phase, we introduced a finger sign that perfectly represented the new SPRINT logo. To create buzz, we collaborated with 100 top Instagram influencers, asking them to simultaneously post photos of the SPRINT finger sign as a teaser for the new logo. On January 23rd at 9:00 PM, these influencers shared their posts with the same caption and hashtag, #IgniteYourSpark—SPRINT’s tagline. This strategic move hacked Instagram's algorithm, turning it into a trending topic and generating massive FOMO. The campaign's success led to over 200 additional influencers requesting to join by posting their own finger sign photos, which we happily welcomed, amplifying the momentum.

In the third phase, to officially launch the new SPRINT logo on Instagram, we designed a unique 9-tile grid that formed the complete logo across our profile. Each tile represented a distinct facet of SPRINT’s core identity: tough, adventurous, vivid, active, leisurely, fit, sporty, daring, and recreational. When viewed together, these images embodied the full essence of the SPRINT Active brand, creating a visually striking and cohesive display that reinforced the brand’s dynamic new positioning.

We created a high-energy, 90-second short film featuring intense, action-packed moments with cutting-edge cinematography techniques never seen before in Bangladesh. The film starred five national icons—Mabia Akter, Mohammad Ismail, Shirin Akter Shela, Jhohan, and Jamal Bhuyan—alongside a guest appearance by Black Zang, showcasing athletics, sprinting, fashion, freestyling, and football, reflecting SPRINT’s activewear range.

We showed how five young people could challenge and overcome these stars, inspiring youth to defy societal limits and believe that igniting their inner spark can help them surpass even champions. Four teasers were released ahead of the main film, which was launched across Facebook, IGTV, YouTube, and nationwide digital displays.

We created five world-class key visuals (KVs) to launch the SPRINT brand, featuring five national stars of Bangladesh, including SPRINT’s brand ambassador, Jamal Bhuyan. Each KV captured the inspiring stories of these athletes igniting their inner spark and overcoming challenges against all odds.

We also developed content using stock images to showcase SPRINT’s dynamic range of products, highlighting the versatility and style of the brand across different activewear categories.