Apex

AKASH DTH

Akash DTH is the first ever Direct to Home service in Bangladesh. Lie to Eye successfully executed the launch campaign for the brand.

DMA 2019

Best Video

Commward 2020

Film

Akash DTH (Couple KV) Cable এর ট্রাবল ছেড়ে switch করো আকাশের ঝকঝকে HD দুনিয়ায়।	Akash DTH (Cricket KV) Cable এর ট্রাবল ছেড়ে switch করো আকাশের ঝকঝকে HD দুনিয়ায়।	Akash DTH (DDLJ KV) Cable এর ট্রাবল ছেড়ে switch করো আকাশের ঝকঝকে HD দুনিয়ায়।	Akash DTH (Matrix KV) Cable এর ট্রাবল ছেড়ে switch করো আকাশের ঝকঝকে HD দুনিয়ায়।	Akash DTH (Tennis KV) Cable এর ট্রাবল ছেড়ে switch করো আকাশের ঝকঝকে HD দুনিয়ায়।

MINISTRY OF POWER, ENERGY & MINERAL RESOURCES

Ministry of Power, Energy & Mineral Resources is one the most active ministries in the country in digital media.

AKASH DTH

After the successful launch of the first ever DTH service in thee country, we created very eye-catchy and engaging visuals for the launch of one the most watched channel group in the world in this DTH service.

Star World Experience the World's Taste.	Star Sports Your Home. Your Turf.	Star Jalsha Family Entertainment. Non-Stop.	Star Movies Superheroes. Right at Home.	National Geographic Wildlife. As Real as it Gets.

AKASH DTH

As Akash grew it's coverage around the country, we wanted to take this opportunity and created some visuals with some of the key locations in the country people could relate to.

For the relaunch of Sprint from Apex we created a logo reveal campaign. We uploaded images of different surface in the shape of the sprint logo and on the day of the launch we revealed the final logo.

1/1

For the relaunch of Sprint from Apex we created a very interesting layout grid for Instagram for the first time in Bangladesh.

1/1

For the relaunch of Sprint from Apex we created a hype campaign using stock images and Sprint active-wear.

Before the relaunch of the brand, we came up with a finger sign and took over Instagram. The sign was uploaded by almost every influencer of the country and it was such a massive hit that a lot of people started uploading their own.

For the relaunch of Sprint from Apex, the tagline we came up with was IGNITE YOUR SPARK. The AV had to be one of a kind. So, we made the first proper sports AV the country has ever witnessed. With multiple celebrity appearances and fast moving action, the AV captured attention among the consumers in a very short period of time. And the launch KVs were focused on five achievers of Bangladesh. We focused on how they achieved greatness after overcoming their own hardships in life.

Jamal Bhuyan, Captain, Bangladesh National Football Team “Everyone thought I could never play football again, but now I am the captain of the national team.”	Mohammad Ismail, Fastest Man of Bangladesh "They said I wasn't fast enough, then I broke the national record."	Shirin Akter Shela, Bangladesh Miss Universe 2019 “They said my dreams would never come true but today I represent Bangladesh to the world”	Mabia Akter, Gold Medalist Weightlifter "They said women can't lift weights, but here I am bagging golds for the country."	Ashraful Islam Jhohan, Guinness World Record Breaking Freestyler “They said these football tricks were not gonna get me anywhere, but then I made it to the record book.”

For the launch of Note 8 by Xiaomi we came with these eye catchy visuals.

Every day, more than 18 women lose their lives to breast cancer in Bangladesh (WHO). So, we decided to address this concern and create something which would stick beyond the campaign. At first, we designed an engaging AV where the entire self-check process was broken down and performed on 4 popular male influencers by a professional for authentic representation. Furthermore, we created the Web-App ‘Thama Mana’ where men and women can easily self-check and identify possible symptoms. To connect with our digital audience, we also presented an infographic AV, created educational content on breast cancer and conducted a live webinar featuring a breast cancer survivor along with an expert. Until now, there have been 12117 Web-App registrations with the AV scoring almost 2M views. We have also collaborated with several empowering female Facebook groups which reached 75000+ views and engagements. The campaign sparked an astounding response, winning mass appreciation and the attention of several esteemed celebrities.