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HYPER-ConTexTUAL AVs

HIMALAYA

Gen-Zs in Bangladesh often hear a barrage of bizarre reasons from parents, relatives, and neighbors about why they get pimples, but rarely are they offered a solution. I saw an opportunity to change that narrative by positioning Himalaya Purifying Neem Face Wash as the definitive answer. Through this campaign, we highlighted the noise surrounding skin issues while presenting a clear, effective solution.

The primary objective of this campaign were to position Himalaya Purifying Neem Face Wash as the top-of-mind solution for Gen Z. We wanted to strengthen the association of HNPFW with pimple care, and drive product trials. Additionally, we aimed to increase household penetration by expanding the brand’s reach and influence in the market.

DMA 2021 BEST VIRAL VIDEO

COMMWARDS BEST DIGITAL CAMPAIGN

DMA 2021 BEST CONTENT MARKETING

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In our campaign, we combined hyper-local and contextual strategies to create a hyper-contextual approach. Each creative AV addressed the unique excuses Gen Z hears for having pimples, positioning Himalaya Purifying Neem Face Wash as the most effective solution.

Our media placement was carefully tailored, ensuring that each AV matched the content the audience was already watching, enhancing relevance and engagement for maximum impact.