Akash DTH is the first ever Direct to Home service in Bangladesh. Lie to Eye successfully executed the launch campaign for the brand.
MINISTRY OF POWER, ENERGY & MINERAL RESOURCES
Ministry of Power, Energy & Mineral Resources is one the most active ministries in the country in digital media.
After the successful launch of the first ever DTH service in thee country, we created very eye-catchy and engaging visuals for the launch of one the most watched channel group in the world in this DTH service.
As Akash grew it's coverage around the country, we wanted to take this opportunity and created some visuals with some of the key locations in the country people could relate to.
For the relaunch of Sprint from Apex we created a logo reveal campaign. We uploaded images of different surface in the shape of the sprint logo and on the day of the launch we revealed the final logo.
For the relaunch of Sprint from Apex we created a very interesting layout grid for Instagram for the first time in Bangladesh.
For the relaunch of Sprint from Apex we created a hype campaign using stock images and Sprint active-wear.
Before the relaunch of the brand, we came up with a finger sign and took over Instagram. The sign was uploaded by almost every influencer of the country and it was such a massive hit that a lot of people started uploading their own.
For the relaunch of Sprint from Apex, the tagline we came up with was IGNITE YOUR SPARK. The AV had to be one of a kind. So, we made the first proper sports AV the country has ever witnessed. With multiple celebrity appearances and fast moving action, the AV captured attention among the consumers in a very short period of time. And the launch KVs were focused on five achievers of Bangladesh. We focused on how they achieved greatness after overcoming their own hardships in life.